Paula Wright has built a McDonald’s empire, making history as New England’s first Black McDonald’s franchisee in 1984.
Despite early struggles, she persevered and now owns 16 McDonald’s restaurants across Massachusetts and southern New Hampshire, employing over 700 people.
From IBM to McDonald’s: A Bold Career Shift
Before entering the fast-food industry, Wright had a successful career in technology at IBM. She and her late husband, Don Wright, were introduced to the McDonald’s franchise model by a colleague.
In 1984, they opened their first McDonald’s location in a downtown Boston mall. However, due to low foot traffic, the business struggled.
“There just weren’t enough people there,” Wright recalled in an interview with MetroWest Daily News to mark 40 years.
Their second location faced similar challenges due to ongoing construction near TD Garden, Boston’s multi-purpose arena.
Turning Point: Suburban Expansion
Recognizing the challenges of urban locations, the couple shifted their focus to suburban areas. Their first successful suburban restaurant in Acton, Massachusetts, changed their trajectory.
“We lived in Sudbury (MA), so when we got our first (suburban) restaurant in Acton, we were right there,” Wright explained. “It was great.”
Over the years, they expanded their franchise portfolio, with Wright continuing to lead after Don’s passing in 2013.
A Legacy of Leadership and Community Impact
Today, Wright remains a hands-on owner-operator, regularly visiting her locations and working closely with employees.
“I really enjoy meeting with the managers and workers,” she said. “I’ll give feedback, tell them what they’re doing well, and tell them where there’s opportunity.”
Her son, Don Jr., now works alongside her in managing the business.
“That’s the best part of the business—the people,” Wright shared. “By no means is it perfect, but it’s just a joy to see people working hard to achieve their dreams. It’s like a family.”
Beyond business, Wright is actively involved in her community. She supports local chambers of commerce, mentors young adults, donates food for youth programs, and contributes to Ronald McDonald House Charities.
