Summer Walker’s connection with Apple Music just paid off in a major way. The R&B star enjoyed a prime spot at Super Bowl LIX as a guest of honor of Apple CEO Tim Cook himself.
In 2022, the NFL named Apple Music the official Super Bowl Halftime Show sponsor, replacing Pepsi after a 10-year run. The deal, worth an estimated $50 million annually, ensured Apple’s influence over music and entertainment at the Super Bowl would be undeniable.
Given this partnership, it’s no surprise that Tim Cook and other Apple execs—including Eddy Cue, Apple’s SVP of Services—were making the rounds in New Orleans ahead of the game between the Kansas City Chiefs and the Philadelphia Eagles.
The R&B songstress was one of Cook’s exclusive guests of honor, solidifying her growing ties with the tech giant.
After the event, Summer took to social media to shout out Tim Cook, acknowledging the businessman for including her in his Super Bowl guest list. The unexpected pairing sparked fan curiosity, with many wondering if this was just a VIP moment or the sign of a deeper partnership brewing between Apple and the “Girls Need Love” singer.
She shared a video of herself at the VIP suite, and the “Heart Of A Woman” hitmaker captioned the footage. “Thank you, Mr. Tim, for inviting me to your beautiful suite @applemusic.
Summer Walker’s appearance at the Super Bowl comes just months after she announced her partnership with Apple Music. In December 2023, she launched “Over It Radio,” a new show exclusively available on the platform, making her a natural choice for Cook’s guest list.
The “Over It Radio” showcases Summer Walker discussing relationships, motherhood, friendship, and music, including her own tracks and the songs she currently enjoys. The “Over It Radio” inaugural episode premiered on Friday (Dec. 13) at 11 a.m. PST at Apple.co/overitradio, featuring Sexyy Red as the inaugural guest.
With Apple Music’s ongoing dominance in the music streaming world and Summer Walker’s massive fan base, this Super Bowl moment could signal more collaborations between the two.
Would you be here for a Summer Walker x Apple Music halftime show in the future? Let us know!
