Coco Jones is no stranger to making a statement. From her Grammy-winning vocals to her confident red-carpet presence, the singer and actress radiates a kind of self-assuredness that feels magnetic.
Now, she’s channeling that same energy into the beauty world with her new collaboration with The Lip Bar, and it’s all about celebrating the power, creativity, and influence of Black women.
The collab, described as embodying “fearless energy,” features a curated collection of longwear lip products designed for vibrant, all-day wear. Think richly pigmented shades that can carry you from an afternoon meeting to a late-night performance without a single touch-up. For Coco, partnering with The Lip Bar wasn’t just about creating beautiful colors, it was about aligning with a brand that has long centered inclusivity, authenticity, and the needs of women of color.
Founded by Melissa Butler in 2012, The Lip Bar disrupted the industry by challenging narrow beauty standards and making products with deeper undertones and high-performance formulas accessible to everyone. Jones says that heritage made the decision to collaborate an easy one. “When I bet on Black women, I know I’m betting on excellence,” she shared in a recent interview. “We’ve been leading the culture, innovating, and setting trends forever, it’s time the products we use reflect that.”
The collection’s shades nod to Coco’s personal style: bold reds that command attention, sultry browns that feel like second skin, and berry tones that bring a playful edge. The formulas are vegan, cruelty-free, and infused with nourishing ingredients, ensuring comfort without sacrificing color payoff. It’s makeup meant to move with you, much like the women it’s designed for.
For Jones, this partnership is also a love letter to the community that has championed her career. “Black women have supported me every step of the way,” she says. “This is a chance to give something back, a product that makes them feel seen, confident, and celebrated.”
As beauty continues to evolve, collaborations like this one underscore the importance of representation at every level, from the boardroom to the branding to the shade range. With Coco Jones at the helm of this fearless new drop, The Lip Bar isn’t just selling lip color. They’re selling a vision of beauty rooted in pride, power, and the undeniable influence of Black women.
