Kendra J., Accountability Partner for Black Women, is reminding women what time it is when it comes to the workplace: It’s not friendship—it’s strategy.
In a now-viral Instagram post, the motivational speaker and workplace strategist delivered a clear message to Black women climbing the corporate ladder: protect your peace, your paper, and your power.
“Those people at your job aren’t your friends, sis,” Kendra wrote in the caption. “The same ones laughing with you at lunch will throw you under the bus at 4:59 PM.”
The blunt truth struck a nerve online, garnering thousands of likes and shares. But it was her accompanying video message that really drove the point home.
“Co-Workers Are Colleagues, Not Comrades”
In her signature no-nonsense tone, Kendra warns against blurring professional and personal boundaries in the office.
“Friendly faces at work still have agendas,” she said. “Same folks smiling at you in the break room will CC your manager on that email.”
Instead of aiming to be everyone’s favorite, she advises women to lean into their influence and treat themselves like leaders, not caretakers.
“Always consider yourself a VP. That self-esteem has to be high. Don’t be the office mammy. You are not a caregiver. You are a leader.”
It’s Better to Be Respected Than Liked
Kendra J. pointed out the importance of strategic presence over popularity, noting that men often play this game with ease, so women should too:
“Acknowledge there is a game and accept that you must play. It’s better to be respected than liked… Become influential at your job by decision-making, strategic thinking, and risk-taking.”
Her advice touches on themes of emotional regulation, personal branding, and asserting authority, especially in spaces that often undervalue Black women’s leadership.
Stop Thinking People Above You Have All the Answers
Kendra’s parting advice? Trust yourself, speak up, and take up space.
“It’s always easier to ask for forgiveness than for permission,” she said. “Stop thinking people above you have all the answers.”
The clip continues to make waves across social media, with viewers praising her for articulating what many professionals experience but hesitate to say aloud.
