While most 13-year-olds are figuring out their favorite face wash, Coco Granderson is building a skincare empire.
The California-based teen has launched her very own youth-focused skincare line, Yes Day, after realizing that most beauty brands weren’t made with her generation in mind.
“I was that kid trying every face mask I could get my hands on,” Coco explains in a promotional video posted to her brand’s TikTok, @yesdayworld. “But most of them weren’t made for my age — and my skin paid the price.”
That early trial-and-error experience became the spark for Yes Day, a skincare line designed to meet the needs of teens navigating early skincare routines without the harsh chemicals often found in adult products.
Brightly packaged, affordable, and backed by real science, Yes Day reflects a refreshing balance of fun and function — a mirror of Coco herself.
To bring her vision to life, Coco teamed up with renowned cosmetic chemist Ron Robinson, the same expert behind Hailey Bieber’s Rhode Skin. The collaboration adds a layer of credibility and innovation to her venture, helping ensure that Yes Day products aren’t just cute; they’re clean, safe, and effective for young skin.
Balancing business meetings with homework, volleyball practice, and family time, Coco represents a new generation of Gen Alpha entrepreneurs: ambitious, socially aware, and brand-savvy before even reaching high school.
“What started as just a dream turned into a real brand,” she says proudly. “I wanted to bring that Yes Day energy into skincare — a day where you can do whatever makes you feel good.”
With her brand already generating buzz online, Coco hopes Yes Day will become more than just a skincare label, she wants it to be a community for young people learning to love and care for their skin.
Her message to peers is simple yet powerful: Confidence starts with self-care — and you’re never too young to build both.
