Dr. Michelle Williams is proving that second chances aren’t just for people—they’re for businesses, too. Years after stepping away from Black Sugar Recycling, she has relaunched the Tampa-based company with a renewed focus on sustainability and social impact.
More than just a recycling business, Black Sugar now serves as a lifeline for individuals seeking a fresh start.
By hiring those who face employment barriers—such as individuals with criminal records or long gaps in work history—Dr. Williams is redefining what it means to rebuild with purpose.
From Revival to Redemption
Black Sugar Recycling initially focused on cardboard and plastics, but its 2025 relaunch brings a deeper mission: transforming waste into opportunity. Dr. Williams believes that both materials and people deserve a second chance, and she’s built a business that reflects that belief.
“I’ve always believed in seeing value where others don’t,” she told to Tampa Free Press. “This time, I wanted to do it right—make it about more than just the bottom line.”
Her hands-on approach is changing lives. Employees at Black Sugar aren’t just trained to recycle materials—they’re given the tools to reclaim their place in the workforce. By providing stable jobs and mentorship, Dr. Williams is fostering an environment where people can rebuild their confidence alongside their careers.
Sustainability Meets Social Impact
The company takes discarded cardboard and plastics, processes them, and supplies the raw materials for reuse. Local businesses and residents benefit from streamlined waste management, while employees gain meaningful employment in an industry committed to sustainability.
Dr. Williams sees a powerful metaphor in the work. “We’re not here to judge where something—or someone—has been,” she says. “We’re here to figure out what it can become.”
Her efforts are gaining traction, with Black Sugar securing partnerships with local companies and nonprofits eager to support a cause that blends environmental responsibility with economic empowerment.
A Vision for the Future
With Black Sugar Recycling back in action, Dr. Williams is already looking ahead. She plans to expand operations, refine recycling processes, and encourage other businesses to adopt similar models of social entrepreneurship.
“Seeing someone walk taller because they’ve got a job and a purpose—that’s what keeps me going,” she says. “It’s proof that second chances aren’t just nice to have. They’re how you build something lasting.”
By turning discarded materials into something valuable—and offering the same opportunity to people—Dr. Williams is proving that true success isn’t just measured in profits. It’s measured in impact.
