Jenee Naylor isn’t just designing clothes, she’s building a movement. At the heart of her fashion label, 12PM Studios, lies a deeper mission: to create clothing that reflects personal power, uplifts community, and tells untold stories.
For Naylor, style is more than a surface, it’s a space where identity, emotion, and sisterhood live and breathe.
Founded in 2020, 12PM Studios grew from a desire to offer timeless, versatile pieces for modern women. But beyond that, Naylor envisioned a creative house where fashion meets meaning.
“It’s not just about looking good,” she’s shared. “It’s about feeling seen and rooted in who you are.” That ethos runs through every lookbook, fabric choice, and campaign.
What sets 12PM Studios apart isn’t just its clean tailoring or neutral-toned palettes, it’s the intentional storytelling behind each collection. Naylor often draws inspiration from the women around her: sisters, friends, mentors. Every drop becomes a narrative moment, celebrating resilience, femininity, and cultural nuance. In doing so, she invites wearers to not only wear the pieces but to connect with their message.
Sisterhood is at the center of it all. Naylor prioritizes collaboration, often casting real women from her circle in campaigns or tapping into a network of Black creatives to bring her vision to life. The brand’s lookbooks read like visual diaries, spotlighting authenticity over perfection. In an industry that often prizes exclusivity, 12PM Studios builds bridges.
Equally important is Naylor’s dedication to slow fashion. Her collections are made in small batches, with attention to detail and quality. This deliberate approach reflects her values: mindful production, intentional design, and a commitment to long-term impact over trends.
As a Black woman navigating the fashion space, Naylor’s work with 12PM Studios also challenges industry norms. She’s carving out space not just for herself, but for others who’ve felt overlooked. In doing so, she’s proving that fashion can be both elegant and empowering.
12PM Studios is more than a clothing brand, it’s Jenee Naylor’s love letter to the women who shape her world, and a bold blueprint for fashion rooted in purpose. Through it, she’s showing us that the most stylish thing you can wear is your story.
