Makeup Museum, L’Oréal USA Team Up to Launch First Inclusive Beauty History Book

by Shine My Crown Staff
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Makeup Museum has entered a partnership with L’Oréal USA for the publication of its first book, “Beauty Stories from Around the World,” to expand beauty history to include diverse, new perspectives, narratives and images.

According to the press release, “Beauty Stories” is the first book published by the Makeup Museum, the world’s leading institution dedicated to beauty history preservation and study.

Each chapter will explore a cultural beauty ritual or theme. The writing team includes a diverse group of academics, anthropologists and researchers hailing from all around the world.

“Since its founding, the Makeup Museum has focused on centering BIPOC voices, and our initiative to expand beauty stories to be more inclusive than ever before is critical for beauty education,” said Doreen Bloch, Executive Director and Co-Founder of Makeup Museum. “Our first book spotlights how beauty traverses color, gender, ability and more. The way that people use pigments and tools to create beauty is a universal practice.”

“At L’Oréal, we believe that beauty moves the world, and we are proud to team up with the Makeup Museum to bring a more inclusive view of the history of this powerful and positive universal quest,” said Stéphane Rinderknech, President & CEO of L’Oréal USA. “I am inspired by this education initiative because it lifts up diverse voices to tell stories about beauty that deserve a larger stage and wider audience.”

The book will feature images sourced globally in partnership with Getty Images, and the Makeup Museum is also calling for beauty lovers from around the world to contribute their own beauty images, videos and stories for the #BeautyStories campaign by emailing

“Visuals have a profound impact on our understanding of the world, so there’s immense power rewriting the visual narratives for what’s perceived as ‘beautiful,'” said Tristen Norman, Head of Creative Insights for Getty Images. “We are proud to partner with the Makeup Museum for this important work and excited to see what new futures can be realized when more voices are at the center of beauty stories.”

The Makeup Museum has made its book available for pre-order (Retail Price: $25) on the Makeup Museum website. Once published in early 2021, the book will be available across multiple book retailers and at the Makeup Museum’s on-site gift shop.

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