Parham will oversee UMG’s global e-commerce strategy and business development across the company’s iconic labels, music publishing company, operating units and territories when she formally steps into the role on June 2.
“It’s an honor to join UMG,” said Parham.
“As one of the world’s most innovative and strategic companies in any industry, UMG possesses an incredibly talented leadership team, a global footprint, iconic labels and publishing company, as well as other music businesses. Together these elements form an unparalleled opportunity for a consumer-demand-driven e-commerce business that goes far beyond traditional distribution channels to create important revenue streams, while forging meaningful and impactful bonds between artists and fans.”
“We are very pleased to have Richelle join our stellar leadership team, where she will play a key role in advancing our global strategy. Richelle’s proven leadership and expertise in consumer marketing, audience growth, business development and direct-to-consumer initiatives will be a valuable resource for our artists and drive our vision of a holistic fan-centric program that complements our partner platforms,” Grainge said of the label’s new hire.
This is far from the first globally recognized company Parham has worked with. Parham enjoyed roles in global strategy and marketing at companies including eBay and Visa.
Parham is highly recognized for her work, including Black Enterprise’s “Power in the Boardroom”; Fast Company’s “Most Creative People in Business 1000”; Forbes’ “50 Most Influential CMOs in the World”; and Savoy Magazine’s “Most Influential Women in Corporate America,” to name just a few.