South African pop star Tyla has secured another major international achievement after winning the Outstanding International Song award at the NAACP Image Awards for her hit single Is It.
The accolade was announced earlier this week as part of the non-televised honours leading up to the awards ceremony scheduled for Saturday in Pasadena.
Born in Johannesburg, the singer’s latest recognition highlights her rapid rise on the global music scene and reinforces the growing international reach of South Africa’s pop and amapiano-influenced sound.
Released through Epic Records, “Is It” quickly gained traction worldwide, earning praise for its upbeat rhythm and confident vocal delivery. Industry analysts say the win places Tyla among elite international performers while signaling increased global demand for African-inspired pop music.
The NAACP Image Awards, which recognize achievements by people of color in entertainment and culture, have long served as a platform spotlighting influential artists shaping global narratives. Tyla’s latest honour, observers say, reflects both her individual success and the broader expansion of African music into mainstream global markets.
Social media reactions were swift, with fans celebrating the win as another defining moment in the singer’s career.
Many described the recognition as a symbol of how African artists are increasingly transforming local sounds into worldwide hits.
With multiple international accolades already to her name, commentators note that Tyla’s continued success represents a new era of African pop visibility on some of the world’s biggest stages.
