SheaMoisture Launches Social Justice Coalition Advisory Council

by Yah Yah

Beauty brand SheaMoisture has announced its $100,000 fund to help support Black women social entrepreneurs and activists.

The company announced the news of the fund on its website.

“In the wake of recent racial injustices and the deaths of George Floyd, Ahmaud Arberry and Breonna Taylor, SheaMoisture formed the Social Justice Coalition, a $100,000 investment fund and advocacy campaign dedicated to supporting Black women-led community activism and social entrepreneurship,” the company’s statement reads.

Despite no longer being a Black-owned company, the company continues to make it clear that the Black community is still at the forefront of its focus.

SheaMoisture’s Advisory Council is all-Black and includes civil rights activist Tamika D. Mallory and National Director for the Youth and College Division at the National Association for the Advancement of Colored People (NAACP), Tiffany Dena Loftin.

“The SJC will award five $20,000 US grants and one UK grant of €20,000 to those whose efforts are focused on providing long-term solutions that have a sustainable impact in one of the following issue areas: police reform, healthcare access, educational equity, economic justice and voting rights.”

Applications opened up August 24 and will close September 13.

“SheaMoisture has always been committed to supporting Black women entrepreneurs by developing meaningful relationships, substantive partnerships and programs with those in our community, in order to provide long-term solutions with sustainable impact,” said Sundial Brands CEO, Cara Sabin. “As we expand to amplify social justice advocacy as a cornerstone of the SheaMoisture brand, Black women must be at the helm of this most important work.”

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