In a major deal that merges luxury and athleticism, multiple Olympic and World sprint champion Shelly-Ann Fraser-Pryce has partnered with Swiss luxury watch brand Richard Mille.
The announcement, marked by an Instagram post on Richard Mille’s official page, not only cements Fraser-Pryce’s status as a sporting icon but also positions her as the second Jamaican associated with the high-profile watchmaker, following in the footsteps of fellow track and field star Yohan Blake.
The caption accompanying the Instagram post captures the essence of the partnership:
“On your mark, get set, GO! Olympic Gold Medalist and World Champion Shelly-Ann Fraser-Pryce has joined the Richard Mille family. The proud Jamaican ‘Pocket Rocket’ and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024.”
Under the deal, the sprinter will wear an RM 07-04 Automatic Sport during the 2024 Paris Olympic Games. This timepiece retails for about $185,000.
This venture marks Fraser-Pryce’s first non-apparel endorsement deal outside of Jamaica, underlining the global appeal of her track and field prowess.
Richard Mille, known for crafting high-priced timepieces, has a tradition of aligning with top-tier sports personalities, and Fraser-Pryce now finds herself among the elite ranks of athletes associated with the brand.
At 36 years old, Fraser-Pryce’s resume is nothing short of extraordinary, making her one of the greatest athletes in track and field history.
Her illustrious career includes an impressive five 100m world championships and two 100m Olympic titles.
Expressing her enthusiasm about the brand ambassador deal, Fraser-Pryce stated:
“With Richard Mille, everything starts with a common vision. It’s about pushing barriers! People have always told me what I could or couldn’t do, I wanted to be part of a brand that knows about timing and where age doesn’t limit your progress. At the end of the day, we have the same vision as it pertains to our legacy. What we want to achieve is timeless.”
Amanda Mille, the brand and partnerships director of Richard Mille, showered praise on Fraser-Pryce, emphasizing not only her athletic achievements but also her strength as a woman and a mother.
Mille stated:
“Shelly-Ann is not only a world champion, she is a strong woman who combines this with being a mother. As if that wasn’t already enough, she finds the energy for her charity work and this all-round commitment totally reflects our values.”
As Fraser-Pryce gears up for her next challenge at the Paris Olympics in 2024, her partnership with Richard Mille adds a touch of elegance to her already glittering career, creating a perfect fusion of style and sportsmanship on the global stage.
