At just 13 years old, Coco Granderson is proving that innovation and inclusivity have no age limit. The young entrepreneur is the visionary behind Yes Day, a beauty brand created specifically for Black teens and “in-betweens” navigating the often confusing world of skincare.
Her mission is clear: to give young girls products that not only work for their skin but also celebrate their confidence, individuality, and identity.
Born out of her own frustrations with the lack of representation in the skincare aisle, Coco’s Yes Day bridges a vital gap in the beauty industry. Many young Black girls face unique skincare concerns, from dryness and hyperpigmentation to sensitivity and hormonal changes, yet few brands address these needs in a way that feels fun, safe, and age-appropriate. Coco saw the problem and decided to become the solution.
The name *Yes Day* reflects her brand’s empowering philosophy, saying “yes” to self-care, to confidence, and to loving your skin at every stage. The products are gentle, clean, and formulated with nourishing ingredients designed for melanin-rich, youthful skin. With bright packaging and affirming messages, Yes Day aims to make skincare not a chore, but a celebration.
Coco’s journey is equally inspiring as it is entrepreneurial. With guidance from her family and mentorship from beauty industry veterans, she’s built *Yes Day* into more than just a brand, it’s a movement redefining what it means to grow up confident in your own skin. Her approach combines education and empowerment, encouraging young consumers to understand their skin’s needs and embrace healthy routines early on.
Since its debut, *Yes Day* has gained attention from parents, influencers, and dermatologists alike for its thoughtful formulation and positive messaging. Coco hopes her brand will inspire other young Black girls to pursue their ideas boldly, whether in beauty or beyond.
With *Yes Day*, Coco Granderson is not only redefining skincare for a new generation but also reshaping the beauty conversation itself. Her brand invites every young Black girl to look in the mirror and say “yes”, to joy, to confidence, and to being unapologetically herself.
