Entrepreneur and celebrity faith-based beauty coach Bri Marie is urging women to rethink what “fine” really means—and to stop choosing men based solely on looks.
In a new Instagram video that has quickly resonated with her audience, Marie delivers a message aimed at what she calls “women with purpose,” reminding them that attraction must go far deeper than height, grooming, or a sharp outfit.
“As a woman with purpose, your definition of fine has to change,” she begins. “Fine can’t just mean that he’s tall, got a beard, smells good, and knows how to dress… once you know what God calls you to carry, looks alone do not move you anymore.”
It’s a sentiment that echoes across faith-based and women’s empowerment circles: that confidence, calling, and clarity tend to transform what women look for in a partner.
Marie—known online as @thebrimarieway—delivers the message with the conviction of someone who has coached thousands of women seeking both beauty and purpose-driven living.

A Shift From Chemistry to Calling
Marie lays out a new criteria: leadership, prayer, spiritual grounding, emotional stability, discipline, and vision. She argues that for women striving to build lives or “empires” aligned with their destiny, superficial attributes are simply not enough.
“Now fine means, can he lead? Can he pray? Can he protect your peace? Does he have a vision beyond the next six months?” she says. “Does he love God enough to love you right?”
For many women juggling careers, ministries, or entrepreneurial dreams, Marie’s message hits familiar territory. A partner’s purpose and emotional maturity often matter more than the kind of man who photographs well but falters in real life.
A Warning Against “Potential” That Never Materializes
Marie also cautions women not to tie themselves to someone who is “still playing with their potential,” arguing that purpose-driven women need alignment, stability, and a strong foundation—not just chemistry.
“When the storm hits, pretty ain’t enough,” she warns. “You need a man whose faith does not fold.”
Her video reflects a growing trend in online relationship discourse: prioritizing emotional peace and partnership sustainability over romantic flash.
Many of Marie’s followers, often professional or faith-centered women, say they feel overlooked or misunderstood in traditional dating spaces. Messages like this offer both validation and a spiritual roadmap.
You Don’t Need a Fine Man. You Need a Favored One.
Across nearly a minute and a half of visually simple but emotionally charged video, Marie returns repeatedly to the idea of divine alignment—that God sends partners, not projects.
“You’ll start noticing that peace is attractive. Prayer is attractive. Discipline is attractive… A man with direction? That’s fine,” she says. “A man who sees your calling and still chooses to protect it? That’s the one.”
The message builds toward a line that is already being quoted widely in comments and reposts:
“You don’t need a fine man. You need a favored one.”
Her call to women is clear: don’t let aesthetics distract from character, consistency, and spiritual covering. What catches the eye fades, she reminds, but what feeds the soul lasts.
