In the evolving landscape of haircare, Sliq Beauty emerges as a transformative force, championing the needs of textured hair with innovation and inclusivity.
Co-founded by Mamy Mbaye and Zainab Sanusi, Sliq is not just a brand, it’s a movement aimed at reshaping the narrative around textured hair in the UK and beyond.
A community-centric approach
Recognizing the gaps in the haircare industry, especially for textured hair, Mbaye and Sanusi envisioned Sliq as a comprehensive ecosystem. Launched in 2021, the platform began as a digital hub offering curated content, expert advice, and a peer-reviewed directory of stylists specializing in textured hair across the UK. This initiative provided a much-needed resource for individuals seeking trustworthy haircare guidance and services.
Innovative product development
Sliq’s commitment to addressing the unique needs of textured hair extends to its product line. The brand is set to introduce a range of products, including a customizable conditioner, hair serum, two gels, and a mousse. These products are designed with high-performing ingredients like baobab seed oil and hydrolyzed pea protein, aiming to simplify haircare routines while delivering effective results.
Empowering through education and accessibility
Beyond products, Sliq places a strong emphasis on education and accessibility. The brand is developing a concept salon that will serve as both a treatment center and an educational space. This salon aims to provide training sessions on styling textured hair and host events that foster community engagement. By creating a safe and informative environment, Sliq seeks to empower individuals with the knowledge and tools necessary for confident haircare.
Ethical sourcing and cultural impact
Mbaye’s Senegalese heritage influences Sliq’s ethical approach to sourcing ingredients. The brand is exploring partnerships with West African farmers to ethically source ingredients, aiming to contribute positively to local economies. This initiative reflects Sliq’s broader mission to create a sustainable and culturally respectful brand that resonates with its community.
Conclusion
Under the leadership of Mamy Mbaye, Sliq Beauty is redefining textured haircare by combining innovative products, community engagement, and ethical practices. The brand’s holistic approach addresses the multifaceted needs of individuals with textured hair, positioning Sliq as a pioneering force in the beauty industry.
