Jasmine Phinex, a driven entrepreneur and mother, has not only revolutionized the nail polish industry but also embraced a unique partnership with her 4-year-old daughter, Serenity.
Together, they have co-founded Serenity Nail Polish, a rapidly growing brand known for its vegan, non-toxic, and child-safe nail products.
The journey began unexpectedly during the challenging days of the 2020 pandemic. Spending more time together at home, Jasmine and Serenity found joy in simple pleasures like painting nails. It was during one of these bonding sessions that Serenity expressed a desire for new nail polish colors, sparking the entrepreneurial idea in Jasmine’s mind.
“I saw how much Serenity loved experimenting with different nail colors, but I also wanted to ensure that whatever she used was safe and free of harmful chemicals,” Jasmine explained.
Driven by this vision of creating a safe and fun product line for children and mindful of the growing demand for vegan and non-toxic beauty products, Jasmine launched Serenity Nail Polish. From the outset, the brand’s mission was clear: to provide high-quality, vibrant nail colors that are safe for both kids and the environment.
“We started small, mixing colors in our kitchen and testing them rigorously to meet our standards,” Jasmine recounted. “Every step of the way, Serenity was involved – from choosing colors to helping design the logo. It’s truly a family business.”
Serenity Nail Polish quickly gained traction, appealing not only to parents concerned about product safety but also to children who love the playful and imaginative names of each polish color.
From “Serenity Sunshine Yellow” to “Giggly Green,” the line embodies both creativity and wellness.
As co-CEO alongside her mother, Serenity has become a symbol of youthful innovation and environmental consciousness in the beauty industry. Together, they navigate the complexities of entrepreneurship, balancing business growth with family values.
“We want to inspire other moms and daughters to dream big and pursue their passions together,” Jasmine expressed proudly. “It’s about creating something meaningful and sustainable for the future.”
With their eyes set on expanding their product line and reaching more young consumers worldwide, Jasmine and Serenity continue to redefine beauty standards one vegan nail polish bottle at a time.
