History has been made once again by Santia Deck, the groundbreaking athlete and first African American female to sign a multi-million dollar football deal, with the launch of HerLocker.
Officially launched in August 2024, HerLocker is the world’s first online marketplace dedicated exclusively to female athletes and fitness enthusiasts, marking a revolutionary advancement in the sports industry.
A Revolutionary Platform for Women in Sports
HerLocker is a pioneering initiative under Deck’s economic empowerment platform, Winning Her Way, designed to cater to the unique needs of female athletes.
The platform offers a comprehensive range of products tailored to active lifestyles, from performance wear and fitness gear to nutrition and wellness products.
By merging the features of major e-commerce sites with a specialized focus, HerLocker provides a unique shopping experience akin to a blend of Amazon and Etsy, but specifically for women in sports.
“We are beyond excited to launch HerLocker and offer a space where female athletes can find everything they need,” Deck said in a press release. “Our platform is about more than just shopping; it’s about building a community that supports and empowers women in every aspect of their athletic journey.”
Opportunities for Vendors and Athletes
HerLocker not only supports female athletes but also opens up valuable opportunities for vendors. By joining the platform, vendors gain:
- Direct Access to a Targeted Audience: Connect with a community of female athletes and fitness enthusiasts.
- Flexible Sales Options: Choose to sell directly on the platform or participate in the affiliate program, where athletes promote products for a commission.
- Transparent Commission Structure: Enjoy competitive rates with no hidden fees, enhancing profit margins.
- Robust Marketing Support: Benefit from HerLocker’s marketing strategies, including social media campaigns and influencer collaborations.
Empowering Female Athletes as Entrepreneurs
HerLocker also serves as a launchpad for female athletes to monetize their passion and become entrepreneurs.
Athletes can sell their own products or participate as brand ambassadors, creating additional income streams while fostering a supportive community.
“HerLocker is about creating opportunities for female athletes to thrive,” Deck said. “We want to help them build their own brands, leverage their influence, and support products they are passionate about. This is a platform built by athletes, for athletes.”
For more information about HerLocker or to become a vendor or affiliate, visit www.herlocker.shop.
About HerLocker
HerLocker, the economic empowerment initiative of Winning Her Way, is the first online marketplace dedicated exclusively to female athletes and active women.
Based in Atlanta, Georgia, HerLocker empowers women by offering a platform to buy and sell high-quality products, connect with a supportive community, and explore new opportunities for growth.
