Barbie’s New International Women’s Day Global Campaign Aims to Inspire the Next Generation of Female Leaders

by Shine My Crown Staff
Voiced by Amazon Polly

Barbie has partnered with several leading entrepreneurs and role models to inspire the next generation of leaders and dreamers to celebrate International Women’s Day with their new global campaign. 

Barbie’s new collection was created to help build confidence and reinforce the limitless potential of girls everywhere. Women are still grossly underrepresented in leadership roles.

According to a study published by NYU’s Cognitive Development Lab research, led by Professor of Psychology, Dr. Andrei Cimpian, and Assistant Professor of Psychology, Dr. Andrea Vial, girls aged 5-10 are less likely to raise their hand for leadership positions, such as stepping up to be in charge of a group activity, and also perceive social backlash from volunteering to take on more responsibility. 

When exposed to female role models, girls – and boys – are more likely to volunteer to lead a group activity.

“We know that children are inspired by what they see around them, which is why it’s so important for young girls to see themselves reflected in role models who’ve daringly pushed past roadblocks and overcome the Dream Gap to become the brave women they are today,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel. 

“This International Women’s Day, we’re proud to honor 12 global trailblazing women to help empower the next generation of female leaders by sharing their stories.”

The 12 global female role models being honored by Barbie for International Women’s Day are:

  • Shonda Rhimes (United States) – Founder of American Television Production Company Shondaland
  • Ari Horie (United States/Japan) – Founder & CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
  • Pat McGrath (United Kingdom) – Makeup Artist and Founder of Pat McGrath Labs
  • Melissa Sariffodeen (Canada) – CEO and Co-Founder of Canada Learning Code and Ladies Learning Code
  • Adriana Azuara (Mexico) – Founder of All4Spas
  • Doani Emanuela Bertain (Brazil) – Teacher and Founder of Sala 8
  • Jane Martino (Australia) – Chair and Co-Founder of Smiling Mind
  • Lan Yu (China) – Fashion Designer
  • Butet Manurung (Indonesia) – Founder and Director of SOKOLA
  • Sonia Peronaci (Italy) – Founder of Italian food website, ‘GialloZafferano’
  • Tijen Onaran (Germany) – CEO and Founder of Global Digital Women and Co-Founder of ACI Diversity Consulting
  • Lena Mahfouf (France) – Digital Creator, Videographer and Author of ‘Always More’
  • Shonda Rhimes (United States) – Founder of American Television Production Company Shondaland
  • Ari Horie (United States/Japan) – Founder & CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
  • Pat McGrath (United Kingdom) – Makeup Artist and Founder of Pat McGrath Labs
  • Melissa Sariffodeen (Canada) – CEO and Co-Founder of Canada Learning Code and Ladies Learning Code
  • Adriana Azuara (Mexico) – Founder of All4Spas
  • Doani Emanuela Bertain (Brazil) – Teacher and Founder of Sala 8
  • Jane Martino (Australia) – Chair and Co-Founder of Smiling Mind
  • Lan Yu (China) – Fashion Designer
  • Butet Manurung (Indonesia) – Founder and Director of SOKOLA
  • Sonia Peronaci (Italy) – Founder of Italian food website, ‘GialloZafferano’
  • Tijen Onaran (Germany) – CEO and Founder of Global Digital Women and Co-Founder of ACI Diversity Consulting
  • Lena Mahfouf (France) – Digital Creator, Videographer and Author of ‘Always More’

Photo Credit: MATTEL

Through March 31, 2022, 5% of the royalties, Mattel receives from the purchase of items from the @BarbieStyle Collection will be donated to the Barbie Dream Gap Project page on GoFundMe.com with a max donation of $50,000. 

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