Entrepreneur and visionary Priscilla Facey is challenging conventional views on love and marriage with a bold and unapologetic take that has gone viral online: “Marriage is a business move too.”
In a recent video titled “Marriage is A Business Deal,” Facey reframes romantic partnership through the lens of legacy, purpose, and wealth-building, urging women and men alike to approach marriage with the same intention and scrutiny they would give to a major financial investment.
“Your future is a startup, your purpose is a project, and your partner—they’re either your investor or they’re your debt,” Facey says in the now widely shared clip.
Facey, a real estate developer and founder of Build Up Development Co., is known for her trailblazing work in community housing and empowering Black entrepreneurs. But with this message, she’s taking on relationships, explaining that marriage isn’t just about romance; it’s also about strategy and sustainability.
Love vs. Legacy
While acknowledging that love “feels good,” Facey warns that love without alignment can derail years of progress.
“The wrong partner costs you years. The right one builds your legacy,” she explains. “Stop choosing partners based on potential and start choosing them based on partnership. Your legacy deserves a real co-founder.”
Her message resonated deeply across social platforms, especially among entrepreneurs and career-minded individuals who see alignment in relationships as a key factor in success, not just emotionally, but financially and generationally.
A Call for Conscious Coupling
Facey’s approach is part of a growing trend of professionals—particularly women of color—redefining relationship goals through the lens of equity, support, and shared vision.
In her view, a true partner isn’t someone who just loves you; they are someone who understands your mission and is willing to build alongside you.
Her video has sparked widespread discussion, with many commenters agreeing that dating and marriage should involve deeper evaluations of values, ambition, and mutual support.
Social Media Reacts
On Instagram and TikTok, reactions to Facey’s video ranged from praise to debate. Some viewers applauded her candor and called her advice “a word everyone needs to hear,” while others challenged the idea of viewing love as transactional.
Still, Facey’s core message remains clear:
“Marriage is the most expensive business decision you’ll ever make,” she says. “The right one adds courage. The wrong one adds fear.”
