As social media explodes with viral videos of direct-from-China fashion deals, digital creator and entrepreneur Imani B. (@sheisimanib on TikTok) is offering a reality check—and a golden opportunity—for aspiring business owners.
In a video now gaining traction, Imani B, who disclosed she has lived and worked across two major cities in China, shared hard-earned wisdom for U.S. consumers and small business dreamers enticed by the flood of Chinese factory content sweeping platforms like TikTok and Instagram.
“Everybody’s excited about learning about these Chinese manufacturers… but a lot of these vendors are set up for brands,” Imani explained. “They are looking to provide services to people that need a multitude of products.”
She also detailed the importance of understanding MOQ—minimum order quantity—a common requirement for bulk factory orders. That means while consumers may want to grab two or three of their favorite $6 yoga pants or branded-lookalike bags, manufacturers are typically seeking buyers who can commit to 100, 500, or even 1,000 units.
But instead of seeing that as a barrier, Sherwood says it’s an opportunity.
“Don’t get discouraged,” she urged. “You can become the neighborhood dollar store, the neighborhood hair lady, or beauty supply plug. You could be the one-stop shop for school supplies.”
Her advice? Pool resources with family and friends, become the plug in your community, and cut out corporate middlemen altogether.
Trade Tensions and the Rise of Direct Factory Shopping
Imani B’s comments arrive during a pivotal moment in global trade. In response to the Trump administration’s proposed 145% tariffs on Chinese goods, dozens of Chinese suppliers are pivoting to American consumers directly—using viral social content to bypass traditional retailers and tariff costs.
Some of these suppliers are now openly claiming they manufacture for luxury and athleisure giants like Louis Vuitton and Lululemon—offering similar products for a fraction of the price. One video claiming to sell Lululemon-quality yoga pants for just $5-$6 has already racked up nearly 10 million views.
But as Imani B points out, real entrepreneurship requires more than scrolling and adding to cart.
“This could be the time to cut out the big man and be the middle man,” she said. “I do not gatekeep.”
Her message comes at a time when small business ownership and digital entrepreneurship are skyrocketing, particularly among Black and Brown creators looking to reclaim agency in the economy.
