The 22-year-old Racine native, Willow Newell, has been crowned Miss Wisconsin 2025, becoming the first Black woman to win the prestigious state title.
Her victory comes after years of perseverance, self-discovery, and breaking barriers — all while remaining true to herself.
Newell captured the crown on Saturday night with standout performances across multiple categories, including evening wear, interview, and a show-stopping rendition of “And I’m Telling You I’m Not Going” from the Broadway musical Dreamgirls.
“It’s more than I could’ve ever imagined,” Newell said. “The community—both communities, Racine, Kenosha, the entire state of Wisconsin, has just been so lovely.”
From Pageant Competitor to State Titleholder
Newell, who holds a degree in musical theater from Carthage College in Kenosha, has been competing in pageants since 2017. Saturday’s win marked her third attempt at the Miss Wisconsin title, and her hard work finally paid off — along with more than $14,000 in scholarships.
“I still can’t believe it,” Newell shared, speaking to FOX6 WakeUp just days after her historic win. On Monday, she returned to her job at the Racine Public Library, wearing her crown and sash while delighting young admirers.
Her success, she says, is about more than just a crown.
“It’s mind-blowing and it’s encouraging for me because I haven’t always seen myself like this,” she told TMJ4 News. “So having other people see me, and see me as something that’s impactful, and special—it encourages me on a daily basis.”
Embracing Her Identity and Inspiring Others
Newell’s victory also marked a personal turning point. For years, she competed with her hair straightened, a decision shaped by childhood experiences where her natural hair was ridiculed.
“I competed for years with my hair straightened because growing up, people made fun of me for my natural hair, and I didn’t feel comfortable in it,” she explained. “But there was one summer when I realized that this is the time.”
That decision to embrace her natural beauty became a symbol of her self-confidence—and a beacon of inspiration to young girls watching her journey.
“To be able to represent this organization, Wisconsin specifically, on this level is really a dream come true,” she said. “I know I come on the backs of so many.”
A Role Model for Her Community
Those who know Newell say her impact reaches far beyond the stage.
“Just a wonderful person, very kind, and she’s just so natural,” said Keiko Skow, youth services supervisor at the Racine Public Library. “It’s not pretending, it’s not making up—but always she’s putting all genuine herself.”
As she prepares to represent Wisconsin in the Miss America competition this September, Newell is bringing with her a passion for community service, the arts, and equitable access to resources.
“I just want to continue the legacy to bring more people,” she said.
Willow Newell’s historic win is more than a first — it’s a reminder of how far representation has come, and how powerful it can be for those watching.
She may have worn a crown on Saturday night, but it’s her authenticity, heart, and unshakable perseverance that truly made her shine.
