In a bold message that’s sparking conversations across social media, influencer and entrepreneur Onelia Douse (@onieliadouse) is urging women to abandon outdated expectations of being financially supported by men and instead, build their own wealth and security.
Her short video, titled “Money Freedom 💫 Time Freedom 💫 Alignment”, has quickly gained traction for its candid rejection of traditional gender dynamics and its rallying call for female economic empowerment in a time of financial uncertainty.
“I don’t think men should be taking care of women,” Douse declares at the start of her video. “Why? Because it blocks your potential as a woman. These men aren’t asking for 50/50 because they’re mean… times are hard, not just for you but for them.”
“A Queen That Builds Now Will Never Beg Later”
The content creator, known for her online wealth and mindset coaching, challenges the notion that financial dependency equals security. She argues that relying on a partner for economic stability not only limits a woman’s potential but leaves her vulnerable in the long run.
“If he couldn’t save himself, how is he going to save you?” she asks pointedly. “It is not the time to sit and wait on a knight in shining armor — you’re not Rapunzel. Get up, girl, and build. Because a queen that builds now will never beg later.”
For Douse, building an empire before family is not selfishness — it’s strategy. She encourages women to prioritize education, skills development, and entrepreneurship, particularly in the digital economy where barriers to entry are lower than ever.
“Take yourself off a clearance rack,” she says, “and get yourself into learning mode. Invest in yourself, sharpen your skills, come online. There’s never been a better time for a woman to build wealth than now.”
Breaking the “Financial Fairytale” Mindset
Douse’s message arrives in a broader cultural moment where many women are reassessing what independence means in relationships and careers. Inflation, stagnant wages, and rising living costs have changed the financial landscape for both genders — but her point cuts deeper: depending on a man is no longer a plan.
Her commentary challenges a persistent narrative on social media that romanticizes traditional gender roles — where men are expected to provide financially while women focus on home and family. Douse reframes the conversation, suggesting that waiting for rescue is an outdated and risky blueprint in an unpredictable world.
Her “you’re not Rapunzel” metaphor captures the new energy of millennial and Gen Z women who see self-reliance as empowerment, not rebellion.
Financial Feminism for the Digital Era
Onelia Douse’s call isn’t just motivational fluff — it echoes the growing financial feminism movement, which emphasizes women’s agency in earning, investing, and controlling their own wealth.
As more women enter remote and online entrepreneurship, the barriers that once limited financial autonomy are eroding. Yet, as Douse points out, the real obstacle isn’t opportunity — it’s mindset.
Her challenge to women to “follow the money, not the noise” speaks to a shift in priorities: from seeking security in relationships to finding it through knowledge, digital literacy, and financial discipline.
In a world where economic independence can be the difference between empowerment and dependence, Douse’s words hit home — not as a rejection of partnership, but as a reminder that self-sufficiency is the foundation of true freedom.
