Andrea Lewis is once again diving deep into the heart of beauty culture, this time, on a global scale.
The actress, filmmaker, and creator of The Black Beauty Effect returns with a new docuseries titled GlamCulture, a project that explores how different communities around the world define, express, and celebrate beauty.
With her signature curiosity and cultural insight, Lewis is taking viewers on a journey that transcends borders, showcasing how glamor can both unify and distinguish us.
Each episode delves into the rituals, artistry, and evolving standards that influence how people present themselves. It’s not just about makeup or fashion, it’s about self-expression, pride, and the cultural stories that live behind every look.
“Beauty has always been political, personal, and powerful,” Lewis shared in an interview about the series. “With GlamCulture, I wanted to highlight how people everywhere use beauty to tell their stories, to assert identity, to heal, and to celebrate where they come from.”
Lewis, who has long used her platform to elevate conversations about representation in beauty and media, brings her own lived experience as a Black woman and storyteller to the forefront. Her approach feels both intimate and educational, connecting viewers to the deeper meanings behind the gloss and glam. From the intricate artistry of African braiding to the meticulous skincare rituals of East Asia, GlamCulture invites audiences to see beauty as both an art form and a cultural language.
Beyond highlighting aesthetics, the series also challenges Eurocentric ideals that have historically dominated global beauty conversations. By amplifying diverse voices and perspectives, Lewis positions GlamCulture as a love letter to inclusivity, authenticity, and self-definition.
As global beauty continues to evolve, GlamCulture serves as a timely reminder that glamour is not one-size-fits-all, it’s a reflection of who we are and where we come from. With this vibrant and visually stunning series, Andrea Lewis cements her place as a powerful voice shaping the intersection of beauty, culture, and identity.
