In a true rags-to-riches story, East London native Emma Grede has cemented herself as a major force in the business world, transforming the Kardashian family brand into a multi-billion-dollar empire.
A self-made entrepreneur now worth a staggering $400 million according to Forbes, Grede has strategically positioned herself behind some of today’s biggest brands, including Skims, Good American, and Safely.
Each of these ventures has redefined market standards and promoted inclusivity, sustainability, and ethical production—all values Grede holds dear.
The Making of a Mogul
After dropping out of London College of Fashion, Grede’s path to success was anything but traditional. She cut her teeth in the fashion industry at Inca Productions, a premier European fashion show production agency.
But Grede wasn’t content simply making shows happen—she wanted to make waves of her own. Her next step was launching ITB Worldwide, a marketing agency that connected brands with celebrities, setting the stage for her eventual partnerships with one of America’s most influential families: the Kardashians.
After selling ITB, Grede approached Khloé Kardashian with a bold proposal: co-found a size-inclusive fashion brand that would make high-quality denim accessible for women of all shapes and sizes.
Good American: A Record-Breaking Beginning
In 2016, Grede and Khloé launched Good American, a jeans brand targeting size inclusivity. The brand broke barriers from the start by making over $1 million in sales on its first day—an unprecedented success for any fashion line.
Today, Good American has expanded into activewear and essentials and is valued at $1.5 billion.
Skims: Redefining Shapewear with Kim Kardashian
Not stopping there, Grede went on to partner with Kim Kardashian to launch Skims, a shapewear brand that took the industry by storm.
Skims has quickly become a global sensation for its approach to body positivity and accessible sizing, with products flying off shelves upon release.
Now valued at a jaw-dropping $4 billion, Skims is proof of Grede’s ability to spot opportunities that others might overlook, channeling them into innovative and profitable ventures.
Grede’s 8% stake in Skims alone has added millions to her personal wealth and solidified her role as a visionary business leader.
Safely: Grede’s Green Initiative with Kris Jenner
In addition to her work with Khloé and Kim, Grede collaborated with Kris Jenner to co-found Safely, an eco-friendly cleaning brand stocked in major retailers like Walmart and Target.
Safely has gained traction not only for its effective, chemical-free products but also for its commitment to making sustainable choices available to everyday consumers.
Through Safely, Grede demonstrates that successful brands can prioritize health and sustainability without sacrificing quality or accessibility.
Breaking Barriers and Inspiring Millions
With substantial stakes in Skims, Good American, and Safely—amounting to an estimated $390 million net worth—Grede has proven that a university degree isn’t a prerequisite for making an indelible mark on the world.
Her journey from East London to the helm of multiple billion-dollar brands is proof of her unmatched entrepreneurial spirit, her sharp eye for market opportunities, and her unwavering commitment to inclusivity and empowerment.
Emma Grede is of mixed ethnicity, with a white English mother and a Black Jamaican and Trinidadian father.
