Historic! Nigeria’s Temi Otedola Joins L’Oréal Paris As New Sub-Saharan African Digital Brand Ambassador

by Gee NY

L’Oréal Paris has announced an exciting new partnership with actress, entrepreneur, and global influencer Temi Otedola as the Sub-Saharan African Digital Brand Ambassador for L’Oréal Paris Makeup.

As the first Nigerian to ascend to this coveted position, Temi Otedola’s journey in entertainment, fashion, and advocacy has made her a key opinion leader and a source of inspiration for millions.

In her role as the digital face of L’Oréal Paris Makeup, she will lead campaigns for the latest Infaillible Makeup Range, showcasing her distinctive style and celebrating Africa’s diverse beauty.

Standing alongside fellow ambassadors including Kendall Jenner and Viola Davis, this collaboration marks a significant milestone in celebrating beauty in all its forms across the African continent and reaffirms L’Oréal Paris’s commitment to diversity and empowerment.

Expressing her excitement, Temi stated:

“Words cannot describe how honored I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was among the first beauty products I was introduced to as a young girl playing with my mother’s makeup. I have grown up loving the products and deeply respecting the company’s values and vision. The L’Oréal Paris woman is someone I deeply resonate with—confident, unapologetic, and always striving to make a difference in the world. I’m excited to begin this beautiful partnership with L’Oréal Paris, sharing their ideals and amazing work to make us feel beautiful inside and out.”

Temi Otedola’s influence extends across various communities, from Gen Z to celebrities and the African diaspora, making her an ideal ambassador for L’Oréal Paris’s culturally diverse brand.

Her recent collaboration with Glamour Magazine South Africa for the June/July cover showcased the blend of fashion, beauty, and African heritage, highlighting pan-African designers and embodying black excellence.

Temi joins Thuso Mbedu, the ongoing spokesperson for Sub-Saharan Africa, in representing L’Oréal Paris Makeup.


Thuso’s enduring partnership with L’Oréal Paris underscores her commitment to empowerment and beauty, aligning with the brand’s dedication to representing the diverse beauty of African women.

Issima Oniangue, General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal Paris, expressed her enthusiasm:

“Temi’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication. This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women. Together with Temi and Thuso, we are excited to inspire and bring the best of beauty to every corner of the continent.”

Temi Otedola’s partnership with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond.

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