Lisa Price’s journey to creating Carol’s Daughter began in the early 1990s, when she started making homemade beauty products in her Brooklyn kitchen. What started as a passion project—mixing natural ingredients to create nourishing hair and skincare solutions—quickly gained a following. Encouraged by her mother, Carol, Price turned her small business into a household name, pioneering the natural hair care movement long before it became mainstream.
With dedication and an entrepreneurial spirit, Price grew Carol’s Daughter from a home-based operation to a multimillion-dollar beauty brand. She attracted a loyal customer base, including celebrities like Jada Pinkett Smith and Mary J. Blige, who helped propel the brand to national recognition.
Overcoming challenges and staying true to her vision
Price’s success didn’t come without obstacles. As a Black woman in the beauty industry, she faced challenges in securing funding and breaking into the retail space. However, her commitment to quality, authenticity, and community allowed Carol’s Daughter to thrive.
In 2014, she made the pivotal decision to sell the brand to L’Oréal, a move that sparked discussions about Black-owned businesses and corporate acquisitions. Price has been transparent about this choice, emphasizing that it was a strategic decision to ensure Carol’s Daughter could continue growing and reaching more consumers while staying true to its roots.
A lasting legacy in the beauty industry
Lisa Price’s impact extends far beyond Carol’s Daughter. She paved the way for Black entrepreneurs in the beauty industry, proving that natural hair care products could succeed on a large scale. Her brand not only embraced textured hair but also celebrated it, empowering millions of women to embrace their natural beauty.
Today, Price remains actively involved with Carol’s Daughter, serving as a mentor and advocate for up-and-coming beauty entrepreneurs. Through her work, she continues to inspire a new generation of creators to build businesses rooted in passion and purpose.
As she reflects on her journey, Lisa Price’s legacy is clear: she revolutionized the beauty industry, uplifted her community, and created a brand that will continue to inspire for generations to come.
Keywords: Lisa Price, Carol’s Daughter, beauty industry, natural hair care, Black entrepreneurs, legacy, business growth, L’Oréal acquisition, 305.42, 338.7,
