Tabitha Brown has built a brand around authenticity, encouragement, and community. Now, she’s bringing those same values to the fintech world.
In January, Clover, the point-of-sale and business management platform under Fiserv, named the Emmy-winning actress, entrepreneur, and bestselling author as its first-ever Chief Empowerment Officer—a title that feels tailor-made for her.
But what does this role actually entail? And why is Brown the perfect fit?
A Voice for Small Businesses
The appointment comes at a time when small businesses need more support than ever. Despite accounting for 48% of private-sector employment and generating $5.3 trillion annually, about half of small businesses fail within five years.
Clover sees Brown as a key figure in changing that narrative.
As Chief Empowerment Officer, Brown will serve as an advocate and mentor for small and midsized businesses (SMBs) that use Clover’s services.
She will amplify the voices of entrepreneurs, offer guidance, and strengthen connections between Clover and the business owners it serves.
Brown’s role extends beyond external outreach—she will also inspire Clover’s employees, stakeholders, and partners to invest in small business success.
Why Tabitha Brown?
Brown isn’t just a celebrity—she’s a businesswoman who understands the grind.
She co-founded Donna’s Recipe, a successful haircare line, and collaborated with Target and McCormick on multiple product lines. Her journey from social media influencer to NAACP Image Award-winning star and New York Times bestselling author proves she knows what it takes to grow a brand from the ground up.
Her personal mission aligns perfectly with Clover’s.
“Small businesses are my passion,” Brown said. “The equity in helping them is the joy you bring to someone’s household and community.”
The Bigger Picture
Clover’s Chief Brand Officer Shannon Watkins summed up Brown’s impact best:
“When we lift small businesses, we lift communities and can change the world.”
Brown’s new role is more than just a title—it’s a movement. Expect to see her advocating for entrepreneurs, providing resources, and using her platform to inspire a new generation of small business owners.
And in true Tabitha fashion, we can only imagine she’ll end each message with her signature wisdom:
“Have a good day, and if you can’t, don’t you dare go messing up nobody else’s.”
