Beyoncé’s luxury haircare brand, Cécred, is set to make history with its official launch at Ulta Beauty in April, marking the retailer’s largest haircare partnership to date.
The highly anticipated collaboration will bring Cécred’s best-selling products to more than 1,400 Ulta stores across the country, making the brand more accessible to a wider audience.
Beyoncé, who has long championed haircare and beauty, celebrated the milestone on social media, stressing Cécred’s mission to revolutionize hair health and make professional-quality products available nationwide.
The partnership also coincides with Cécred’s one-year anniversary.
Since its launch on Feb. 20, 2024, Cécred has been dedicated to redefining haircare by blending science-backed formulas with traditional beauty rituals. The brand’s Foundation Collection includes top-tier products such as the Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual, and the popular Restoring Hair & Edge Drops.
These products have gained a loyal following, praised for their ability to strengthen and nourish hair of all textures.
Ulta Beauty will not only stock Cécred on its shelves and online platforms but also integrate the brand into its salon services for the first time in history. Customers will have the opportunity to experience Cécred products firsthand during their styling sessions, further elevating Ulta’s professional beauty offerings.
Ulta Beauty’s CEO, Kecia Steelman, shared her excitement about the partnership, calling it a groundbreaking moment for both the retailer and the haircare industry.
“It’s going to be very prominent, front-and-center with life-sized fixtures and bottle amplification,” she said. “We’re going to amplify this in a way that we’ve never done before in our salons. It’s going to be a total 360-degree approach.”
Beyoncé echoed the sentiment, highlighting the importance of making high-quality haircare more accessible.
“In the past year, we’ve helped so many make a deeper connection with their hair, building a community that redefines what a typical haircare brand looks like,” she stated. “Our historic partnership with Ulta Beauty represents a meaningful milestone in our journey of getting Cécred in the aisles and salons nationwide for everyone to experience.”
As part of the rollout, Ulta Beauty locations will feature exclusive Cécred branding, including custom displays and immersive in-store experiences.
The marketing campaign will also spotlight the brand’s patent-pending bottles, reinforcing its commitment to innovation.
With Cécred’s continued expansion and focus on professional-grade haircare, the Ulta Beauty partnership represents a significant step in making luxury haircare accessible to all.
As fans eagerly await the April launch, the collaboration is set to redefine the industry and empower beauty enthusiasts nationwide.
