Brown Toy Box: The Black Woman-Owned Toy Company Changing STEM Education Through Play

by Gee NY

Brown Toy Box, a Black woman-owned educational toy company, is on a mission to transform STEM education by creating toys that not only cultivate curiosity but also celebrate Black culture.

Founded by Terri-Nichelle Bradley, the company aims to ensure Black children see themselves positively represented in the toy aisle, classrooms, and beyond.

Recently, Mrs. Claus herself made a surprise visit to Brown Toy Box’s downtown Atlanta office, checking out some of the best educational gifts for children this holiday season. The company’s unique STEAM (Science, Technology, Engineering, Arts, and Mathematics) toys are designed to normalize Black excellence and expose children to pathways in STEM careers through purposeful play.

From Idea to Industry Disruptor

Launched in 2017 as a simple STEAM kit, Brown Toy Box has grown into a full-scale educational toy brand, producing toys, media, and experiences that center Black children while encouraging all kids to learn and explore.

Bradley, an equity in play advocate, is challenging the $27 billion toy industry by ensuring Black children are represented in ways that foster ambition, creativity, and confidence.

Bradley’s leadership has led to national recognition, including awards such as Inc. Magazine’s 2020 Female Founders 100 list and the Atlanta Business Chronicle’s Social Entrepreneur of the Year award.

In 2021, Brown Toy Box expanded its reach by launching in Target stores nationwide, Amazon, and independent retailers, making its innovative toys more accessible to families across the country.

A Mission Rooted in Representation and Opportunity

The company’s goal is clear: to disrupt generational poverty by providing early exposure to STEAM education and creating toys that reflect diverse cultures.

“We believe all children should see themselves positively represented,” Bradley states. “From the toy aisle to their classrooms, we want Black children to know they can be anything they aspire to be.”

With a commitment to equity in play, Brown Toy Box is not only reshaping the toy industry but also laying the foundation for a future where Black children thrive in STEM fields—all while having fun.

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