In honor of Black businesses across the nation, we celebrate Janell Stephens, the visionary CEO and Founder of Camille Rose, the leading Black-owned haircare brand.
Since its inception in 2010, Camille Rose has transformed the beauty and wellness industry, becoming a beacon of excellence and community empowerment.
Building a Community-Driven Brand
Janell Stephens’ journey with Camille Rose is a testament to the power of connection. From the beginning, Stephens understood the importance of engaging with her supporters on a personal level.
She created immersive and memorable experiences that have become the hallmark of the brand. Whether through beautifully designed pop-up events or intimate interactions, Camille Rose ensures that every “Rosette”—the brand’s affectionate term for its followers—feels valued and special.
Stephens’ leadership extends beyond business success; it is rooted in a deep commitment to giving back. As a wife and mother of five, she prioritizes creating a safe and healthy environment for her family and her community.
Camille Rose is known for crafting healthy products that cater to everyone, but the brand’s impact goes further. In 2021, Stephens launched the “One Step Matters” sustainability campaign, partnering with sustainability consultant Dr. Tanya Rawal.
This initiative sets attainable goals for environmental consciousness, serving as a model for other small Black-owned businesses.
Championing Black Excellence
Stephens uses her platform to uplift other Black entrepreneurs and creatives. Camille Rose’s annual Beaute’ Noir Juneteenth Fest is a celebration of Black excellence, honoring influencers, business owners, and trailblazers who positively impact their communities. This event provides a stage for Black-owned brands to showcase their products and for emerging musicians and designers to shine. Stephens’ commitment to creating a culture where Black talent can thrive is evident in her active support of these initiatives.
A Legacy of Leadership
Janell Stephens embodies the African proverb:
“If you want to go fast, go alone. If you want to go far, go together.”
Her approach to business growth and success is not solely focused on profits; it is about connecting people around a shared vision and purpose.
Stephens’ ability to create a welcoming and positive experience for everyone involved has been a key factor in Camille Rose’s enduring success.
As we honor Janell Stephens this Black Business Month, we recognize her for not only building a successful brand but for empowering her community and setting a standard of excellence for Black-owned businesses everywhere.
