La La Anthony once again lit up the holiday season with her 7th annual Winter Wonderland Charity event, bringing joy and hope to underprivileged children in the Bronx, New York.
Held on Dec. 11 at the sentimental Gauchos Gym—where her son honed his basketball skills—the event offered a magical holiday experience with performances, dance competitions, giveaways, and steaming cups of hot chocolate.
But this year, Anthony isn’t just celebrating the success of her charity event; she’s showcasing how philanthropy and legacy-building can intersect with her blossoming media career.
Making Giving Back a Core Value
The Winter Wonderland event was sponsored by Delsym, a cough suppressant brand, marking the second year of their partnership.
For Anthony, the collaboration reflects her commitment to making a tangible difference.
“Delsym really understood my vision of what it is to give back,” she shared with Forbes.
The partnership not only underlined the importance of health during the flu season but aligned with Anthony’s personal brand of helping people.
A Personal Connection to the Bronx
The choice of venue—Gauchos Gym—is deeply personal for Anthony. “It means a lot to me because that’s the gym my son first started playing basketball at,” she explained.
It’s this blend of personal connection and community engagement that makes the event more than just a holiday celebration.
Performances by artists like Bumbaa and Cash Cobain added vibrant energy to the day, while host Paris Phillips kept the festivities lively and engaging.
Balancing Charity with a Flourishing Career
While philanthropy remains central to Anthony’s life, she’s also making waves in the media world. In a surprise twist, Anthony revealed a new partnership with close friend Kim Kardashian to produce Group Chat, an upcoming Hulu series inspired by their inner circle’s candid conversations.
“It’s fun and really speaks to women at this stage in their lives,” Anthony said, describing the series as an authentic take on topics ranging from relationships to motherhood and friendships.
The new project adds to her already packed slate, which includes new seasons of The Chi and BMF. Despite her busy schedule, Anthony reassured fans that her charity work remains a priority, pledging her continued involvement through 2025.
Legacy and Inspiration
For Anthony, the Winter Wonderland Charity event isn’t just a seasonal affair—it’s a reflection of her values and an opportunity to inspire others to give back.
By combining her passion for community upliftment with her media ventures, she’s setting a powerful example of how influence can be used for meaningful change.
As she looks ahead to a new chapter with Group Chat and other projects, Anthony’s commitment to balancing her career with her dedication to helping others is a reminder that giving back can be woven into every aspect of success.