In a 2025 interview that has resurfaced this year as professionals rethink how to succeed in 2026, Briana Williams‘ story about how she built her firm, Greystone Law and Advisory, provides an important guide.
Williams — attorney, business strategist, and “image architect” — shared how she built her innovative firm to serve a new generation of leaders with multidimensional needs.
Williams spoke with Shoutout LA in June 2025 about her motivation for starting Greystone after finding traditional law firm structures too rigid and limiting for her creative and strategic ambitions. She explained that she wanted a practice where legal expertise, business strategy, branding and advisory services coexist — offering clients not just legal representation, but tools to design and protect successful business futures.
“We don’t just defend businesses — we design futures,” Williams said, describing her approach to legal services as human-centered, visionary and empathetic, designed to support founders, creatives, executives and ambitious entrepreneurs building brands that extend beyond the courtroom.
Williams’ approach is consistent with broader trends in 2026 and beyond as professionals seek holistic legal and business support that blends traditional counsel with brand elevation and strategic clarity.
Speaking candidly about challenges she faced in a profession that often rewards conformity, she shared that her identity as a young, Black woman and creative thinker shaped her drive to forge a new path rather than conform.
At Greystone, clients receive integrated legal strategy alongside brand and business advisory services tailored to future-focused growth — whether navigating complex litigation, structuring business foundations, or positioning a brand in competitive markets.
Williams’ approach reflects a growing demand for legal professionals who can navigate both the courtroom and the boardroom with strategic ingenuity.
Williams also highlighted the community and mentorship around her success, crediting the women in her life — especially her mother and close peers — for shaping her resilience and vision.
As the legal profession continues to evolve, experts say lawyers with multidisciplinary skill sets — combining legal mastery with brand strategy, creative thinking, and emotional intelligence — are increasingly sought after by clients operating in global and digitally driven markets.
Williams’ trajectory underscores how redefining the practice of law can create new opportunities for growth and influence.
