Keeana Barber, CEO and founder of WDB Marketing, has made history. She’s become the first Black woman to own a Signarama franchise on Chicago’s iconic Michigan Avenue. This milestone marks a significant achievement for Black entrepreneurship in the marketing and signage industries.
Trailblazing Entrepreneur Opens Doors on Michigan Avenue
Barber’s new downtown Signarama location celebrated its grand opening recently. It’s her second Signarama store, following her successful South Holland branch. The event drew notable attendees, including Chicago Mayor Brandon Johnson and local business leaders.
“I am incredibly honored to bring Signarama to Michigan Avenue,” Barber said. “This isn’t just about expanding my business. It’s about showing what’s possible for women of color and making an indelible mark on a city that has supported me.”
From WDB Marketing to Signarama: Barber’s Entrepreneurial Journey
Barber’s path to success began in 2006 with the launch of WDB Marketing. Her agency specializes in branding, graphic design, printing, and promotional services. Over the years, she’s built a reputation for innovation and excellence.
The new Signarama location offers a wide range of customized signage solutions. These include monument signs, vehicle graphics, banners, and wall murals. Barber’s agency will continue to provide its hallmark marketing services alongside these offerings.
Breaking Barriers: Representation in Chicago’s Business Landscape
Barber’s achievement comes at a crucial time. Black women entrepreneurs are the fastest-growing demographic of business owners in the United States. However, they often face significant barriers to success, including limited access to capital and resources.
Mayor Johnson highlighted the significance of Barber’s accomplishment. “Owner Keeana Barber represents what’s possible when we invest in Black women-owned businesses,” he said during the grand opening event.
Community Impact: Mentorship and Empowerment
Barber’s influence extends beyond her business ventures. She’s actively involved in the community, providing mentorship to young entrepreneurs through various initiatives. Her commitment to giving back is a cornerstone of her leadership style.
As Barber continues to build her legacy, her Michigan Avenue location stands as a symbol of progress. It highlights the potential for more diverse representation in Chicago’s entrepreneurial community. For Barber, it’s about creating a lasting impact that will inspire others.
A New Standard for Business Success
With her determination and entrepreneurial spirit, Keeana Barber is setting a new standard. Her story serves as a reminder of the power of perseverance. It also underscores the importance of supporting and investing in Black women entrepreneurs.
As she expands her reach, Barber’s journey continues to inspire. Her success on Michigan Avenue is not just a personal victory. It’s a beacon of hope for aspiring business owners across Chicago and beyond.
