Toronto-based real estate developer and content creator Priscilla Facey (@priscillafacey) has shared a short Instagram video urging parents to “raise your daughter to choose, not to beg,”.
Within hours, the post was shared thousands of times, igniting conversations across social media about financial independence, gender dynamics, and the value of ownership.
In her now-viral clip, Facey delivers a message that blends empowerment with practicality — one rooted in the belief that true freedom begins with financial autonomy.
“When you teach a daughter to depend on a man for financial stability, you set her up for limitations,” she says in the video. “But when you raise her to create her own wealth, she gets to choose a partner instead of needing one. The kind of man she attracts shifts. Independence attracts respect. And there’s no clearer sign of independence than owning real estate in her own name.”
A Philosophy Rooted in Empowerment, Not Rejection
Facey’s words are less about rejecting partnership and more about redefining it. Her message reframes the conversation around women’s empowerment — not as a rejection of love or marriage, but as a foundation of choice.
The central idea is simple yet profound: economic independence creates emotional freedom. A woman who builds her own wealth, Facey argues, is not constrained by survival or fear — she is motivated by mutual respect and aligned values.
For generations, women were taught that financial security flowed through partnership. Facey’s message turns that tradition on its head, calling for parents to raise girls who see ownership — particularly in real estate — as both a financial tool and a form of self-respect.
Real Estate as a Modern Symbol of Independence
Facey, who built her own career in real estate, ties her message to something tangible: property ownership. In an age where economic inequality remains steep and housing costs continue to rise, her point carries weight.
Owning real estate, she notes, is one of the clearest ways for women to build generational wealth. It’s not merely about having a place to live — it’s about having leverage, security, and agency.
Her statement, “there’s no clearer sign of independence than owning real estate in her own name,” isn’t just motivational rhetoric. It’s a call for long-term strategy — to move beyond paycheck-to-paycheck living and into asset-building.
The Broader Social Context: Why Her Message Resonates
Facey’s post lands at a moment when conversations about gender roles, financial equity, and self-reliance are front and center. Across the globe, women are launching businesses, investing in property, and entering industries once closed off to them. Yet, systemic barriers persist — wage gaps, rising costs of living, and limited access to credit for first-time buyers.
Her message, therefore, is both aspirational and revolutionary in its simplicity. It reminds women that independence isn’t about having it all — it’s about having enough to make meaningful choices.
It also speaks to a generation of parents raising daughters in an economy where financial literacy and ownership are no longer optional life skills, but survival tools.
A Viral Moment with Staying Power
The comments on Facey’s post reflect how deeply her message resonated. Women of all ages shared stories of buying their first home, starting businesses, or teaching their daughters about money. Men chimed in, too, noting the importance of partnerships built on equality rather than dependency.
Facey’s tone throughout remains grounded and authentic — not boastful, not divisive. Her words carry the quiet confidence of someone who has walked the path she’s describing.
In an era of digital noise, where quick takes often overshadow thoughtful dialogue, Priscilla Facey’s message feels refreshingly substantial.
She reminds us that independence is not just a financial status — it’s a mindset.
