When Stephanie Mensah discovered that her three-year-old son was being bullied at nursery because of the color of his skin, it was a heartbreaking moment.
No mother wants to see her child targeted for simply being who they are.
But instead of accepting the status quo, Mensah turned pain into purpose, launching Bibinee Dolls, a company dedicated to celebrating diversity, promoting inclusivity, and ensuring that every child feels seen and valued.
From Corporate Professional to Entrepreneur
Mensah’s entrepreneurial spirit was nurtured from childhood. Growing up, she watched her mother run multiple businesses, learning firsthand the value of hard work, determination, and creating something meaningful.
Despite spending 15 years in the corporate world as an IT and procurement project manager, Mensah told UK-based Mother and Baby she always felt a deeper calling to make a difference.
“The desire to create ventures that help others has always been a driving force for me,” she explained. “Of all the businesses I’ve been involved with, Bibinee Dolls is the most personal. It’s not just about selling toys; it’s a movement for change.”
Bibinee Dolls: Representation Matters
The seed for Bibinee Dolls was planted the day Mensah saw the impact of bullying on her young son. Instead of feeling helpless, she sought to give him and other children positive representation.
She created the Kojo doll, a figure dressed in a Kente print top, symbolizing cultural pride, self-love, and confidence.
This small but significant act grew into a broader mission: ensuring that all children—regardless of race, ethnicity, or background—see themselves reflected in the toys they play with.
“Inclusive early years education is essential,” Mensah stated. “Children begin forming their sense of identity and understanding of the world between ages 0-5. When they see positive reflections of themselves, they develop confidence. And when they see diverse representations of others, it fosters empathy and respect.”
Overcoming Barriers in the Toy Industry
Despite the growing demand for diverse products, Mensah quickly learned that breaking into the mainstream toy market was no easy feat. Retailers often dismissed her products, claiming they weren’t what their audiences were looking for. Some even made racially biased remarks, subtly or openly.
“There’s a misconception that diverse toys are ‘niche’ or only appeal to a specific audience,” she explained. “But representation benefits everyone. The reluctance of major retailers to embrace change highlights the systemic barriers that Black entrepreneurs face.”
Despite these challenges, Mensah is determined to push forward, advocating for a toy industry that reflects the world’s rich diversity.
Balancing Motherhood and Business
Being both an entrepreneur and a mother to two young children is no small feat. Mensah acknowledges the struggles of balancing work and family life, often bringing her kids along to events and involving them in business decisions.
“There are days when I feel guilty for not spending enough time with them,” she admitted. “But I remind myself that what I’m building is for them. I want my children to see that they can follow their dreams while making a positive impact.”
Building a More Inclusive Future
As Bibinee Dolls continues to grow, Mensah envisions a future where every classroom, nursery, and toy store embraces diversity. She’s expanding her product line, strengthening her online presence, and collaborating with like-minded brands to amplify the message of inclusion.
“Representation isn’t just about one community—it’s about all children growing up in a world where differences are celebrated, not shunned,” she said. “By embracing diversity in early years products, we help children build empathy, break down biases, and create a more inclusive future.”
Inspiring the Next Generation of Black Entrepreneurs
Mensah encourages other parents and aspiring entrepreneurs to believe in their vision, start small, and push forward despite obstacles.
“It’s okay to take things step by step,” she said. “Surround yourself with a supportive community and remember—your business is part of something bigger.”
Through Bibinee Dolls, Stephanie Mensah is not just selling toys—she’s shaping a world where every child knows they belong.
