Hollywood icon Nia Long has officially joined the ranks of Estée Lauder’s global beauty legacy, becoming the company’s first-ever Brand Ambassador for North America.
The celebrated actor, producer, and author was unveiled at a glittering launch event in New York City, where she exuded the effortless grace and timeless sophistication that have made her one of the most respected figures in entertainment.
The partnership marks a defining moment for both the award-winning star and the storied beauty house — a union that celebrates confidence, authenticity, and representation in modern beauty culture.
A Perfect Match Between Confidence and Legacy
In her first statement as ambassador, Long captured the spirit of the collaboration with trademark poise:
“Beauty starts with confidence and honoring your authentic self,” she said. “I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”
Estée Lauder executives echoed that sentiment. Fiona Sainty, Senior Vice President and General Manager for Estée Lauder North America, described Long as “a powerhouse and cultural force” whose confidence and authenticity reflect the brand’s evolving vision.
“She is a woman whose story and presence resonate deeply with our values,” Sainty said. “As a longtime advocate for beauty as an expression of self-love, she’s the perfect choice to represent Estée Lauder in North America.”
Three Decades of Grace, Strength, and Storytelling
For over 30 years, Nia Long has embodied elegance and resilience on screen. From Boyz n the Hood and Love Jones to The Best Man franchise and Netflix’s You People, she has portrayed women of depth and complexity — helping to redefine how Black women are represented in film and television.
But Long’s influence extends far beyond acting. She is an outspoken advocate for self-expression, equity, and empowerment, and her forthcoming memoir — slated for release in 2026 — is expected to explore those themes in depth. She is also set to portray Katherine Jackson, matriarch of the Jackson family, in Lionsgate’s upcoming Michael biopic.
With her recent Star on the Hollywood Walk of Fame and a Reel Works ChangeMaker Award, Long continues to evolve as a cultural icon whose beauty is inseparable from her conviction.
Redefining Beauty for a New Generation
This partnership comes as Estée Lauder deepens its commitment to inclusive representation and authentic storytelling. Founded in 1946 by entrepreneur Estée Lauder, the brand has long stood for innovation and sophistication in skincare and makeup. But in today’s beauty landscape — shaped by social media, diverse voices, and cultural consciousness — the message is shifting from perfection to empowerment.
In choosing Nia Long, Estée Lauder sends a powerful message: that ageless beauty is not about time, but truth — about standing firmly in who you are while inspiring others to do the same.
The company plans to feature Long in upcoming campaigns across digital, television, and print platforms, spotlighting both skincare and makeup products beloved for their quality and performance.
A Celebration of Black Excellence and Self-Defined Beauty
Long’s appointment is also symbolic. In an industry still criticized for narrow beauty standards, her presence at the forefront of an iconic global brand underscores the importance of representation and self-definition.
Her partnership with Estée Lauder arrives at a moment when consumers — particularly women of color — are demanding that brands move beyond token gestures and authentically engage with their lived experiences.
By bringing her multidimensional sense of self — actress, mother, advocate, and entrepreneur — to Estée Lauder, Long reflects what modern beauty looks like: confident, inclusive, and unapologetically real.
“Every version of Nia Long has inspired women to see strength in softness and power in authenticity,” said one industry observer. “This isn’t just a brand deal — it’s a statement about what beauty looks like when it’s rooted in truth.”
